Google launched what is called as the 'Email Intervention'. The site opens up with the line "Save your friends from outdated email" and a video, with a guy telling you about that friend of yours who still uses an "outdated" and "embarrassing" Email address(i.e, anything apart from GMail), and so asks you(kinda like Captain Planet) to help your friends make the switch. You can login to GMail from the site, and it shows up your contacts that do not use GMail, and you can select one of the three types of Intervention Email or write one of your own. With just a few days to go before the public release of Google+, it doesn't seem like a bad time for Google to start something like this.
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