Micromax, Karbonn mobile brands not a joke anymore - Teckeela

Mar 12, 2011

Micromax, Karbonn mobile brands not a joke anymore

Saw someone having mobile phones of these brands and thought it was funny? Well you may not think of it as funny by the end of this year. The Indian mobile manufacturing industry is going big and by big I mean, globally. 
Upfront is Micromax which entered Mobile Handset Industry in 2008. It has recently seen a rise in market share. Micromax is the largest Indian domestic mobile handsets company in terms of units shipped during the quarter ended March 31, 2010 and the third largest mobile handset seller in India as at March 31, 2010. Micromax has 23 domestic offices across the country and international offices in Hong Kong, USA, Dubai and now in Nepal and has a revenue of 1600 crores. To get to the international standards is a difficult job, but Micromax has been brave enough. It released a Windows mobile based phone in the month of April last year, the W900. Running on the version 6.1 of the OS, maybe it wasn't the best of phones, but it was a sign of the times to come. It was pretty obvious that Micromax would also go the Android way and in the month of November 2010, came the Micromax A60. Just a start of things, it's also possible that we may see high end phones and tablets coming soon.
Next up in this list is Karbonn MobilesThe company's total investment in Indian consumer market is over $5 million and expects to gain Rs. 1000 Crore revenue in the current fiscal year. The company has tied up with leading semiconductor companies worldwide for their handsets and targets mainly the budget conscious consumers. The company currently has around 500 Service centers all over India with around 150 dedicated exclusively for Karbonn. Recently, the company made plans to buy a South Korean Android phone design specialist for about $40 million. Karbonn plans on targeting low-cost 3G phone markets in Latin America, Africa and South Asia. We'll have to wait and see how this deal will affect the Indian mobile manufacturing industry. 
Love them, hate them but you will definitely not be able to ignore them.

1 comment:

  1. Good info on karbon kamal ki mobile, never knew they were going into the big league