Nokia's CEO Stephen Elop in his memo to the employees spilled out the problems the company is facing. He stressed on the competition it faces with Apple and Google. He wrote to his employees saying that they are on a "burning platform". The keys to be noted from the memo are as follows:
- Apple demonstrated that if designed well, consumers would buy a high-priced phone with a great experience and developers would build applications. They changed the game, and today, Apple owns the high-end range.
- Android created a platform that attracts application developers, service providers and hardware manufacturers. Android came in at the high-end, they are now winning the mid-range
- The first iPhone shipped in 2007, and we still don't have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.
- Symbian is proving to be an increasingly difficult environment in which to develop to meet the continuously expanding consumer requirements
- We thought MeeGo would be a platform for winning high-end smartphones. However, at this rate, by the end of 2011, we might have only one MeeGo product in the market.
- In the UK, our brand preference has slipped to 20 percent, which is 8 percent lower than last year. It's also down in the other markets, which are traditionally our strongholds: Russia, Germany, Indonesia, UAE
Since the Nokia N8, the company hasn't really brought out devices worth noticing. A report earlier this month showed that Nokia's expenditure on R&D is much much more than the others. The area of expenditure?...anybody's guess. Nokia is probably planning a release of it's MeeGo device in the upcoming Mobile World Congress next week. Eyes wide open.
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